What happens when humanity’s infatuation with itself and an untethered free market meet 45 billion cameras...

Filmmakers Axel Danielson & Maximilien Van Aertryck (Ten Meter Tower, Jobs For All!) widen their lens to measure the depth of humanity’s infatuation with framing the world through the camera’s lens; chronicling how we went from capturing the image of a backyard to a multi- billion-euro content industry in just 200 years.